Evaluation of communication patterns during NPD within European and Chinese context
- Media title
- Evaluation of communication patterns during NPD within European and Chinese context
- File type
-
Adobe PDF
- Description
As companies struggle to develop new products for the global market, more firms are facing the need to access a critical resource for new product development (NPD) - people - that are dispersed throughout the world. This geographical dispersion means not only that those involved in new product activities are physically separated by time and distance, but that they are also separated by cultural differences. One of the challenges in managing global teams is communication. To enhance the understanding of the team-level drivers for successful NPD, this research focuses on the impact of communication in the successful operation of Global Product Development Teams using a simulated NPD environment—“Cosiga”.
This articles has been kindly made available by ICE 2006.
- Author
- Zheng Ma, Kulwant Pawar, Johann Riedel
- Uploaded by
- Liza Wohlfart
- Date published
- 01 Aug 06
- File size
- 198 Kb
- Categories
- KM for Project Management
- Language
- English
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- This item has been downloaded 699 times.